Description
This lecture introduces the concept of personal branding in the context of academia and research. It explains why visibility, credibility and clear communication matter for scientists today – from career development and funding opportunities to building trust with society and industry. Personal branding in science is not about self-promotion. It is about clarity of expertise, consistency of message and strategic communication.
What you will learn
- How to define your professional identity
- Clarifying what you want to be known for
- Identifying your key audiences
- Choosing communication channels that fit your goals and personality
The session combines theory with practical reflection and real-life examples of successful science communication. By the end of the lecture, you will leave with a first draft of their personal branding strategy, including key messages, priorities and concrete next steps you can further develop over time.
The webinar takes place on March 4, 09:30 – 11:30, and will be held online (via MS Teams).
Please note: The number of spots for this webinar is limited. If you find out you can’t join, please let us know as soon as possible at kozakova@star-cluster.cz so we can offer your place to another participant. Thank you for your consideration.
