Klára Horová is a communication and PR professional currently working at the Institute of Physics of the Czech Academy of Sciences.
She has over 15 years of experience in communication and strategic branding in research and knowledge-based environments. In recent years, her work has focused on science communication and on supporting scientists in clearly communicating their expertise, impact, and value to academia, industry, and the wider public, including the development of personal branding strategies for senior researchers.
Her approach emphasizes authenticity, clarity, and long-term reputation building.