Description
This lecture explores how artificial intelligence can help researchers turn their personal branding strategy into practical and engaging communication. It introduces ways to use AI for developing content ideas, adapting research for different audiences and creating text, images, comics, presentations and short videos.
AI is not a substitute for scientific expertise, personal judgement or an authentic voice. Used thoughtfully, however, it can serve as a creative partner that makes communication more efficient, consistent and accessible.
What you will learn:
- How to give AI clear context based on your personal branding strategy
- Turning research outputs into content for different audiences and channels
- Using AI to create and improve text and visual content
- Exploring tools for images, comics, presentations and AI avatars
- Choosing and combining tools for different communication tasks
- Maintaining scientific accuracy, authenticity and consistency
The session combines practical guidance with demonstrations and examples relevant to science communication. By the end of the lecture, you will have a clearer understanding of how to incorporate AI into your communication workflow and use it to support your professional visibility without compromising your individual voice or scientific credibility.
This webinar is particularly suitable for those who attended the previous session “Personal Branding for Researchers”, which took place in the spring, as these participants will have the opportunity to put into practice their personal branding strategies developed during that session. However, it is open to everyone who is interested in the use of AI for personal branding and would like to learn more.
Practical information
Date: September 17, 2026, 9:30–11:00
Location: online (MS Teams)
Language: English
Please note: The number of spots for this webinar is limited. If you find out you can’t join, please let us know as soon as possible at kozakova@star-cluster.cz so we can offer your place to another participant. Thank you for your consideration.
